Responsible for the overall operation of a station.
General Sales Manager
Hires and supervises the sales staff, develops sales plans and goals. (Some larger stations may have separate national, regional and local sales managers)
Responsible for the on-air product of the station. Also controls production, talent and program schedules.
In charge of all financial transactions.
Runs the news department, assigns stories to reporters, identifies news issues within the community.
Promotes the station's image, programs and activities through contests, events, and activities.
Responsible for all technical operations at the station.